Sitecore 8 Federated Experience Manager pt. 2 – Pushing renderings to non Sitecore sites

What has always intrigued me with some of the new functionality of Sitecore 8’s Federated Experience Manager is how content is pushed to other sites. This post will explore this concept.

Following on from my first post regarding capturing analytic information from non Sitecore sites, I wanted to see how easy (or difficult) it is to add content to external sites

For this, I will set up a basic Title and Text component and see how we can utilise this rendering on a non Sitecore site. The site I’m going to add this too is the basic default ASP.NET MVC site I configured in part 1 – it is important to point out that the technology behind the site really doesn’t matter (which is cool in itself!)

Setting up a Rendering Component for this test (ascx)

Just to briefly show how the component is set up, below is the markup:

<sc:Text runat="server" Field="Title"/>
<sc:Text runat="server" Field="Text"></sc:Text>

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One observation I made when testing this was that the component itself needs to be surrounded via a containing element. Beforehand, my component didn’t contain a surrounding DIV and all that was being rendered was the H2 – so ensure that your component has a containing element and you should be fine.

Below is the Datasoure Template used for this component:


Now, if we open up the Federated ExperienceManager, click on our site and click the “Open in Experience Editor” button, you will open the external site in the Experience Editor ready for personalising.

You will notice that on the Ribbon there is a botton marked “Add Placeholder”. This will allow you to provide an anchor point on the page where the components can be inserted.

When you click onthe “Add Placeholder” button, you’ll notice that all other buttons are grayed out. What you can do now is to click on any element from within the page and a list of options will appear.


Notice that the selection will display the element that you want to interact with, the “up left” arrow allows you to fine-tune your selection to ensure that the correct element in the DOM is selected.

You will also have three options:

  • Add Before – allows you to add a component before this element
  • Replace – Replace this element entirely
  • Add After – Gives you he option to add components after this element

In this experiment, I’ll select “Add before” and give the placeholder then name of “promo-panel” and select “Test Site” as the parent element.


Now that we have a placeholder on the page we can select this placeholder to insert our Title and Text component


From this point, you will have the same level of functionality as the standard Experience Editor – so add your component (in my case the Title and Text component and associate a Datasource with it in the standard manner

Once this is done, publish the changes. Now let’s look at our site:


As you can see, our new component is being rendered onto the page of our non Sitecore site. Pretty clever eh?

How does this look in Sitecore?

Lets inspect the backend of Sitecore and see how this is acheieved. The settings for this are stored in /sitecore/system/Marketing Control Panel/Federated Experience Manager


You’ll notice that our “promo-panel” Placeholder is here. Let’s have a look at that:


You’ll notice that there is a Selector field. This indicates exactly where in the DOM to insert the content – and the above “Position” field signifies to insert content before this selector.

Now all that’s missing is “what” is inserted into this Placehlder. This is defined in the Presentation Details of the Placeholder:


Pretty clever stuff eh? 🙂

From here is should also be possible to provide Personalisation and DMS based rules to the Presentation in the same manner as any other Presentation in Sitecore. I’ll be looking to explore this in a future post.

Hope you have fun with this.

Experiences with Sitecore Federated Experience Manager

Over the past couple of days I’ve been a little fun with Federated Experience Manager and I’m really liking it 🙂 There’s a great deal of functionality and fun (yes I’m like that!) to be had. Especially with the concept of “hooking into” a completely independent site and tracking what pages are visit or even the concept of pushing content to other sites (we’ll explore that concept in a future blog post)

In this blog post I’ll quickly demonstrate how to quickly set up Federated Experience Manager and get started with the basics like tracking analytics.

How do I install Federated Experience Manager?

For my “independent” site I simply created a new Web Application (that contains no functionality – it’s not needed for this purpose) in Visual Studio. For this example I used ASP.NET MVC Application. What’s important to remember is that as it’s independent site to Sitecore it’s actually technology agnostic – you could have set up a demonstration in PHP or even straight HTML :).

So, once my independent site is set up it looks something like this:


As you can see, I’ve set this up to respond under http://testsite (IIS/hosts files have been configured etc.)

Now we can do the fun but and add a reference to this site in Fereration Experience Manager by adding an “External Site”:


There’s not a great deal of information to fill in here – what is very important is the “Tracking Script” (or Tracking Beacon). This is a piece of Javascript that you need to include in your independent site where you want the Federated Experience Manager to hook into. Without this script, there will be no interaction between Sitecore and your external site.

As my site is as out-of-the-box ASP.NET MVC site, I included this tracking script in the <head> element of _SiteLayout.cshtml:

<meta charset="utf-8" />
<title>@Page.Title – My ASP.NET Web Page</title>
<link href="~/Content/themes/base/jquery.ui.all.css" rel="stylesheet" type="text/css" />
<link href="~/Content/Site.css" rel="stylesheet" type="text/css" />
<link href="~/favicon.ico" rel="shortcut icon" type="image/x-icon" />
<script src="~/Scripts/jquery-1.10.2.min.js"></script>
<script src="~/Scripts/jquery-ui-1.10.3.js"></script>
<script src="~/Scripts/modernizr-2.6.2.js"></script>
<!– Tracking Beacon inserted from Sitecore Federation Experience Manager –>
<script src="//sitecore8-150223/bundle/beacon"></script>
<!– End of Tracking Beacon script –>
<meta name="viewport" content="width=device-width" />

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Tacking Beacon
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Now that we have the Tracking Script configured on our site, we should be in a position to go to the Federated Experience Manager, select our Test Site and click the “Open in Experience Editor” button. You should see the following appear:


That made me smile 🙂 My completely independent site opening in the Experience Editor in Sitecore ready for action!

For this simple example all I’m going to show is how to capture someone clicking on the Register button (you would normally plan your events ahead however this shows its simplicity). If you click the “Capture Click Action” button, you should be able to select any HTML element on the page in order to assign a click action to it. For example, if you click on the “Register” button of the website you should see that Sitecore has identified that you have clicked on an Anchor tag and allow you to assign a “click action” to it:


You can navigate to the specific element in question if you need to and when you’re happy you can click on the “Add a new action” to further define your click action:


Once you’ve given your Click Action a name, you can assign any Goals or Analytic Attributes that you already have set up in Sitecore:


The rest of the UI should be familiar to you in terms of assigning goals/outcomes etc. When this is done ensure that your changes are saved and published – and that’s it 🙂

So, what happens when we browse our site?

When we browse our test site and click on the Register link, the Tracking Beacon Javascript will now call Sitecore to register the event. This can be evidenced in Telerik’s Fiddler tool:


Checking that this has worked.

You can verify this has worked in the usual places where you expect gather reports on Experience Analytics, for example, below shows the Page URL’s that have been tracked, which includes visits to my testsite:


Also, if you take a look in the Experience Profiler, you will also see the usual profile of the visits that have occured, including visitors of your external sites as shown in the detail of a specific visit below:


I hope this has given you a taste of the level of power you have with Federated Experience Manager. So far I’ve only scratched the surface of what’s achievable. I will be exploring other concepts of FXM in future posts.

Sitecore 8 Experience Analytics and Outcomes

So far, there isn’t a massive amount of resource available on what Outcomes are in Sitecore 8 and how and why you should use them. This post will aim to explore what Outcomes are and give an example of how they could be used in a real life situation.

So, what are Outcomes?

An Outcome is essentially a “Business Significant Result” and can be used in your Personalisation rules and tour Engagement Plans. An Outcome can be put simply as “something that has happened that is of significance”.

Rules Engine usage

You can utilise Outcomes in the Rules Engine to personalise content related to a specific outcome that has occured for the visitor. The following two rules are defined for you:

Outcome Rules

You can see that out of the box there are two rules

  • where the current contact has registered the outcome during any interaction
  • where the current contact has registered the outcome during any interaction where monetary value compares to value

(the Outcome Rule Action on the right-hand side is a custom rule action that I’ve created, I’ll cover this later)

How can we use Outcomes?

To demonstrate how Outcomes can be used, I will set up an example scenario. The scenario will be to register an Outcome if a new Product has been purchased as a result of expressing interest in the Product before it was released. For this example I will set up three basic content pages:

  • To register as a User
  • To register initial interest for the Product
  • To purchase the Product

Page Setup

Each page will register a specific goal. The final page will register a custom goal which will also register the Outcome.

As shown below, I’ve added the following Goals which are used in this example:

  • Purchase Interest Submitted Goal – fired when the Interest Submitted page loads
  • Purchase Product Goal – fired when the Purchased-Product page loads
  • Purchase Product Register Outcome Goal – fired when the above two goals have been fired

Goal Setup

The last goal in the list is a custom goal as it will also register an Outcome. This can be achieved by setting up a custom Rule Action using the below code:

public class TriggerOutcomeRuleAction<T> : RuleAction<T> where T : Sitecore.Rules.RuleContext
public override void Apply(T ruleContext)
public void RegisterOutcome()
ID id = ID.NewID;
ID interactionId = ID.Parse(Tracker.Current.Interaction.InteractionId);
ID contactId = ID.Parse(Tracker.Current.Contact.ContactId);
// Definition for Product Purchase Outcome
var definitionId = new ID("{9016E456-95CB-42E9-AD58-997D6D77AE83}");
var outcome = new ContactOutcome(id, definitionId, contactId)
DateTime = DateTime.UtcNow.Date,
MonetaryValue = 10,
InteractionId = interactionId
var manager = Factory.CreateObject("outcome/outcomeManager", true) as OutcomeManager;

(You can find more information on how to register outcomes on Ian Graham’s blog post here

Then I will set up an Outcome Definition called “Product Purchase” in the new Outcomes section of the Content Editor. This is the Outcome that the Rule Action will fire:

Outcome Definition

Then, for the “Product Purchased Register Outcome” Goal, I will utilise this custom Rule Action to the Rules that are evaluated for that Goal (see Rule 1 below):

Rules for registering Outcome

Now that we have all the pieces to make this work,, I’d like to introduce you to a new feature of Sitecore 8. The Explore Mode of the Experience Editor. This is a very useful way to test and verify that your Goals are converting and your Outcomes are being registered. To find out more about Explore Mode, have a look at Martin Davies’s blog post here:

All I will be doing is visiting the three pages in turn (interest-submitted and purchase-product) to simply evidence the Goals have been converted and the Outcome has been fired.

After quickly running through the pages – Explore Mode verified that my Goals had been converted:

Experience Editor

Currently, Explore Mode does not give us a view of any Outcomes that have been fired, but we can use the Experience Profiler to view the. Firstly ensure that everything is published (as you’ll need to browse the site properly for analytics to be captured) and then go into the Experience Profiler and select your visit (once the analytics have been flushed to MongoDB – this happens when the session ends). The Experience Profiler will show information on your visit – with one of the tabs representing Outcomes that have occured.


Arguably I should have named my Outcome a little better (e.g. Product Purchased after registering) but you get the idea.

Hope this is of use to someone 🙂

Utilising simple Data Models in your Sublayouts

In this post I’m going to demonstrate a cleaner approach of  binding information to your Sublayouts by using simple Data Models.

Over the past few years I’ve been a huge advocate for utilising Datasources for absolutely everything. This is absolutely vital if you want to leverage Testability and Personlisation  – and never assume that a piece of content will never want to be personalised, you simply cannot tell what the future holds 🙂

There are cases though where data does not come directly from Datasources but is the product of a Search or some other form of acquisition. Generally this is bound to a Repeater and the fields a loosely typed in terms of pulling the data out:

<asp:Repeater id="rptTest" runat="server">
         <%# Eval("Name") %>
         <%# Eval("Author") %>
         <%# Eval("Intro Text") %>

This post will show you an alternative approach. Nowadays I use Data Models (or View Models?) to represent the information that needs to be rendered on the front end. This ensures that there is a strongly typed class (or data set) that contains what is needed (and no more). This also ensures that we have a consistent entity which can also interact with the rest of your code. In the instance of a Repeater, you can utilise the property ItemType in order to define which Data Model is bound to the repeater. Once this is done it makes it much simpler to pull the data out of the Datasource that is bound to the Repeater.

<asp:Repeater id="rptTest" runat="server" ItemType="SitecoreJim.Entities.Book">
        <%# Item.Title %>
        <%# Item.Author %>
        <%# Item.IntroText %>

Taking this one step further

Generally when I create Sublayouts I inherit from a base class called SublayoutBase which provides a good deal of generic functionality that we use everyday in our components. I have created a new variant of SublayoutBase in which you can pass in your Model type at the point you inherit from it:

public abstract class SublayoutBase<T> : SublayoutBase
    public T Model { get; set; }

    public abstract void CreateModel();

Also in the SublayoutBase there is an abstract method called CreateModel(). As its an abstract method, the intention is that when you inherit from SublayoutBase the implementation for this method is required –  the model is created in the place that understands how to create it. Now that we have everything in place, when we bind the Data Model to the Repeater and specify the ItemType, it makes it much easier to understand what information is bound to the Repeater and where the information is coming from.

Usage in the Page Editor

Using the methods above it is actually very easy to specify an example Datasource for our repeater specifically designed for the Page Editor. In the CreateModel() method it is a simple case of checking for the Page Editor and creating an example model for rendering

public override void CreateModel()
    List<Book> books = new List<Book>();

    if (Sitecore.Context.PageMode.IsPageEditor)
        books.Add(new Book()
            Title = "Black Diamond - How we started",
            Author = "Jamie Little",
            IntroText = "This is a great book"

        books.Add(new Book()
            Title = "From Rags to Riches, back to Rags and finally to Riches again",
            Author = "Stewie Mcnaughty",
            IntroText = "This is another great book";
        books.Add(new Book()
            Title = "Sense and Nonsensability",
            Author = "Fred Cringer";,
            IntroText = "How not to build stuff in Sitecore";
        // Populate Model using data

Remember, as this data comes from a different source it would not be content editable anyway, however it’s always good practice to show a representation of the component when the content editor inserts it into a placehder

The new SublayoutBase can be found here:

This inherits from a SublayoutBase class which you might also want to take a look at.

Anyway, any comments, feel free to leave them below

Sitecore SPEAK Gotcha #2 The StackOverflow exception when ID is part of your Entity

Using Sitecore Services Client is fun, but when the unexpected occurs it can be quite confusing to work out what is going on.

Last night was one of these cases; my code was constantly throwing a StackOverflow exception and I couldn’t understand why. There was no real indication and expected break points in code were not being hit.

After hours of scratching my head I decided to go back to basics with the Entities that I was using in part of my solution. It turns out that one of my Entities had an ID property which was causing the issue.

This is an example of the Entity I was using:

public class Template : Sitecore.Services.Core.Model.EntityIdentity
 public string itemId
 get { return base.Id; }
 set { base.Id = value; }

 public string TemplateName { get; set; }

 private ID _templateId = new ID();
 public ID TemplateID
 get { return _templateId; }
 _templateId = value;
 private List&amp;lt;string&amp;gt; _fields = new List&amp;lt;string&amp;gt;();
 public List&amp;lt;string&amp;gt; Fields
 get { return _fields; }
 set { _fields = value; }

The majority of the Entity above is simple enough, however having an ID property will cause a StackOverflow exception (so it seams). What was confusing though is that when invoking my service manually through a browser I did not experience any issues, only when invoking through a SPEAK application (through the fetchEntity function). Fiddler also confirmed that there was a difference between manual invocation and via the fetchEntity function.

What was going on? A SPEAK application (and related JavaScript) needs to be able to understand the information that is contained in your entities prior to using them (e.g. for client side validation). Currently, only the following simple types are supported:

  • string
  • bool
  • int
  • float
  • double
  • long
  • DateTime
  • Enum

(this is taken from the documentation at:

What I’m going to take a look at is to see if there is a way of extending this to include other types (such as ID). For now, I’m simply using strings for ID’s until I can find an alternative solution 🙂

Sitecore SPEAK Gotcha #1 Populating itemId from your Entity

Just a quick post regarding a small gotcha I experienced with Sitecore Services Client.

Recently whilst setting up some services with SPEAK and Sitecore Services Client I experienced the following error when calling the “fetchEntities” from my SPEAK app to return information from my Template Service (a service that I’m creating to teach myself Sitecore Services Client and SPEAK – full blog post to appear soon regarding its creation)

Below is the JavaScript I’m using to retrieve my information:

var result = templateService.fetchEntity(selectedItem).execute().then(function (template) {
var title = template.Fields;

When inspecting this in the console of Chrome I was noticing the following:

404 (Entity does not exist)

This seemed a little strange, as the entity was present and my code was certainly creating and returning the data (debugging verified this). So why was this appearing?

Well, it appears that in your Entity, you need to populate “itemId” field in the base class (Sitecore.Services.Core.Model.EntityIdentity), otherwise the 404 error will occur.

Huge thanks to Mike Robbins @Sobek1985 for this 🙂